Rick's Cafe was the first public bar and restaurant of its type on the West End Cliffs, offering an alternative to Negril's majestic seven mile beach. From the beginning, Rick's Cafe boasted an unrivaled view of the sunset from its naturally formed cliffs.

Beloved by the hippies of the 1960s, Seven Mile Beach is still as beautiful as ever, but it's no longer the idyllic retreat it once was.  Resorts now line this beach, attracting an international crowd.

This Negril beach promotes a laid-back lifestyle and carefree ambience more than any other in Jamaica or, perhaps, in the Caribbean.  Clean aquamarine waters, coral reefs, and a backdrop of palm trees add to the appeal. When you tire of the beach, you'll find all sorts of resorts, clubs, beach bars, open-air restaurants, and the like. 
Inclusions & Exclusions
✔  Private tour
✔  Bottled water
✔  Driver/guide
✔  Hotel pickup and drop-off, Round-trip private transfer by air-conditioned minivan.
✖  Food and drinks
✖  Alcoholic drinks (available to purchase)
✖  Lunch
✖  Gratuities
Pickup Locations
1.  Hermosa Cove - Jamaica's Villa Hotel
2.  Marine View Hotel
3.  Fisherman's Point
4.  Jewel Dunn's River Beach Resort & Spa
5.  Couples Sans Souci
6.  Ocho Rios Vacation Resort Property Rentals
7.  Beach Rooms
8.  Fisherman's Point Beach Resort
9.  Moon Palace Jamaica
10.  Sandcastles Jamaica
11.  Village Hotel
12.  Chrisann's Beach Resort
13.  Ocean Palms Resort
14.  Executive Mammee Bay Hotel
15.  Hibiscus Lodge Hotel
16.  Idilio Rooms
17.  Hotel Riu Ocho Rios
18.  Plantation Inn
19.  Crystal Ripple Beach Lodge
20.  Seaview Villa 1
Additional Info: If you staying in the hotel there driver will have a sign with the company name, and if you are coming on the cruise ship the driver will have a sign with the your name.
Itinerary
1
Montego Bay As Your Driver and Tour Guide Greets You With a smile and a warm welcome your tour begin as you leave the hotel of which you vacate. Leaving from Ocho Rios or Runaway bay with a mind set for a full day tour as your tour guide tells you about the different places as the journey continue through the Garden Parish of ST ANN.

Duration:  45 minutes

2
Green Grotto Caves Pasting by the Green Grotto Cave where there’s a great cave located 100 feet below the Ground then continuing the tour you will pass by one of the Jamaica Bauxite Aluminium Mining Company which is in Discovery Bay also along the journey you will past by the Columbus Park and then you’ll head on the Queen’s High way.
3
Trelawny Parish Now reaching the parish of Trelawny where the fastest man in the world was born and raised “the man himself USAIN BOLT” you will continue down to Montego Bay where you will past by the Green Wood Great House, the Rose Hall Great House and through the city of Montego Bay pass by the Sangster international Airport. Quick stop if you want to take photos
4
Negril In Negril you can see the highlight of the seven mile’s beach where you can spend 3 or 4 hours on the beach then to the RICK’S CAFE Where you can jump feet down the cliff without any fears while listening to Jamaican reggae music, drink some Red Stripe Bear or cocktails, now you can end the day with natural beauty as you watch the sun set goes down beyond recognition after which you journey safely back to your Hotel feeling will pleased and happy.

Duration:  6 hours

Additional info
•  Infants and small children can ride in a pram or stroller
•  Public transportation options are available nearby
•  Suitable for all physical fitness levels
•  Children 4 to 11 pay half price
•  Children must be accompanied by an adult
•  Children 0 to 3 travel free
•  A Minimum of 4 people per booking is required
•  A Maximum of 14 people per booking is required
•  Please take along with you all water shoes and towels
Free cancellation
 16
Price:
From $100
Ticket:
Mobile or paper ticket accepted
duration:
1 day
Guide in:
English   
Cancellation policy
For a full refund, cancel at least 24 hours before the scheduled departure time.